Analytics & Insights Forum

It's been said that it's not the transmission of data that is the primary issue, but what to do with the data once it arrives at its designated landing point. Given the data arrives in a variety of methods and sizes, it can be hard to process or manage. So both technology and non-technology companies are being challenged with the management of information. What to do with the information, how to govern it, and how to analyze it to make the everyday decision making process more strategic and critically successful are driving the needs for industry experts to share their stories and solutions.

Mission
The Analytics & Insights Forum will bring together functional and technical experts to advance the knowledge and understanding of how data is used, identify solutions and use cases, and encourage the growth of the business intelligence and analytics community in North Texas.

Next event:

Friday, May 10, 11:30 am - 1 pm
BravoTECH
4835 LBJ Freeway, # 1000
Dallas, 75244

Generating insights from raw data

Moderator: Rich Herbst, CEO, Ascend Marketing
Panelists:  Sachin Shroff, senior director, CRM & marketing analytics, The Container Store
                Cory Jones, VP, head of marketing, Fujitsu North America
                Brigid Koch, senior manager, CRM, Hilton Worldwide
                Venkatesh Kalluru, CTO, Sertics

Many organizations are striving to deliver better product and customer experiences by harnessing data and technology in more advanced ways.  Their goal:  to respond intelligently to customers' needs and preferences.  Data is often the toughest challenge, based on all the disparate data signals streaming from various channels, platforms, and systems.  How does one transform all these data signals into actionable intelligence?  And what sorts of data/automation tools and methods enable customer response and personalization in manageable, scaleable and timely ways?  In this session, we will explore emerging methods, tools and best practices in the following areas:

• Data access and data flow management
• Harnessing data for customer perspective & insights
• Data modeling and machine learning to drive insights
• Data activation to fuel brand action
• Dashboarding your data insights